Do you know what are the most used metrics in digital marketing ? The answer will depend on what you have set out to do and your goals. lifebloombeauty
The metrics to be used will be related to the type of digital marketing campaigns that will be used. Let's get to know some of them.
The most used metrics in digital marketing depending on the area to work
There are different types of metrics that are usually used
in digital marketing campaigns ; they are between them:
• General
indicators:
1. Lifetime
value or LTV
The lifetime value of the client is the total benefit that
will be generated during the relationship with the brand. If it is detected
that the LTV is very low, it will indicate that you need to work on additional
and crucial sales to increase the average value of the purchase and the loyalty
or stimulation of repetitive purchases.
2. Bounce
rate
It is known as the percentage of people who visit your brand
through a web page but then have abandoned it, without completing any action.
The bounce rate will indicate if we have any issues regarding digital
marketing; It will show whether or not the content offered meets the
expectations of the visitors.
3. Branded
search
It is the number of searches for the brand on Google or
other search engines; This allows us to evaluate the impact of our campaigns
and how much impact they are having.
• Social
networks:
1. Engagement
It is the best known metric in social networks, its
calculation shows us how active the followers are for a brand. If it is low,
the posts may not be reaching followers which could indicate that they are not
attractive.
2. Social
media referral traffic
It deals with the number of visits that come to the website
from social networks; This referral traffic can be used as an indicator of
face-to-face effectiveness on the networks. In addition, it allows you to link
it to conversions and other actions on the web.
Is it important to use metrics in online marketing?
Businesses maintain 4 general approaches when they have an
internet presence, and they are:
• Income
level
• User
Registration
• Audience
or customer loyalty
• User
engagement
These are considered pillars to establish digital strategies
in business; therefore, digital marketing metrics contextualize the reality of
organizations to achieve their goals. That is, without the metrics we would not
know how our business is and we could not improve.
Then the metrics most used in digital marketing will
undoubtedly depend on the focus you need in your business and the results you
need to keep under control. Some businesses rely on SEO metrics to understand
their business growth and user satisfaction.
These businesses recognize the importance of knowing what
their positioning is when it comes to being searched for keywords; the impact
they have on users, among other things. Making it clear that the usefulness of
metrics in digital campaigns should not be underestimated.